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The Brief:
Connect Adidas retail to digital and social media, positioning to local communities at the center.
The Insight:
Coming out of a pandemic people are looking for brands to give back to the communities and spaces they occupy.
The Execution:
To link Adidas retail and digital platforms the Confirmed App now will house the reworked Creator's Club and double as a golden ticket and all access pass to future Adidas events and activations. The new point system and community tab in the app will not only highlight local community events hosted by Adidas, but it will also reward members for participating in said events. During this activation the adidas' stores will also double as a space to host events, network, and for people to just hang out called "The Creators Club Hub". We will also mobilize the hub in traveling pop up shop. To promote all this we will use special augmented reality posters that and only be scanned using the Confirmed app strategically placed around the city. Once scanned members will not only be entered in a limited drop raffle for hype prizes but all be ushered into select Adidas Stores using geolocation technology.