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The Brief:
Raise awareness of the Seedlip portfolio within a diverse group of consumers aged 26-45 years old, positioning Seedlip as an alternative for adults who want to moderate their intake of alcohol.
The Insight:
The more technology evolves, the more people feel disconnected and shamefully alone–Nature is the cure!
The Execution:
Seedlip Mobile Pop- up bars above and below ground raises brand awareness by intoxicating NYC's bloodstream with the TASTE and beauty of nature.
Seedlip debuts its repurposed-speakeasy bar and sensory-museum concept that'll plant seeds for self-discovery and community, all while providing mother nature the opportunity to take over.